2007 2006 2005 2004 2003 2002 2001
New Visonaries Campaign Unveiled by ARC Systems
Unique theme highlights people of 'unusually keen foresight'
Austin, Texas August 15, 2003 - ARC Systems, Inc., a leading mortgage technology Application Service Provider (ASP), will debut an unusual advertising campaign next month featuring mortgage industry "Visionaries" discussing their personal histories and philosophies of success.
The inaugural ad, slated to appear in more than a half-dozen mortgage industry publications this fall, features Richard Gravino, president of PCFS Mortgage Resources and past president of the National Home Equity Mortgage Association. He discusses the importance of seeking new ideas, technologies and partners in building business—regardless of changing political, legal or economic climates.
"The 'Visionaries' theme was a purposeful choice," says ARC Systems President Ed Jones. "Visionaries are people of unusually keen foresight and ARC Systems prides itself on creating products that prepare our customers for success, whatever changes come along. That's why the industry leader ad theme seemed a perfect fit."
In recent months, the company has embarked on an enterprising growth schedule, featuring an enhanced marketing program to support ambitious product expansion. ARC expects to announce several new product developments and customer alliances this year and next, according to Jones.
In the text of the inaugural ad, Richard Gravino notes that "keeping tabs on the political climate and staying abreast of existing and proposed legislation is vital. The true secret to success may just be looking for new ideas, new technologies, new partners who have the vision to help us build our businesses in ways we may not have envisioned just a few short years ago," Gravino continues. "ARC Systems is one such partner I consider to be one of the new breed of industry visionaries," he declares.
Ed Jones adds that Gravino and others who will follow in the campaign, "are truly individuals who have chosen to take a step beyond the norm. They understand ROI [return on investment] and the bottom line." Jones concludes: "They have a core trust in us and together we have built a true partnership with them."
About ARC Systems
Founded in 1984, ARC Systems is a privately held company that provides lending institutions, investment and commercial banks across the nation with the power to make fast, accurate and consistent decisions at the point-of-sale for risk-based pricing and credit evaluation. Empowering financial institutions with the ability to make better business decisions, the company's proprietary, patent-pending, rules-based system is used by lenders to provide their customers, correspondents and brokers direct access to automated underwriting and online loan origination system functionality. For more information, contact ARC Systems, by phone: (512) 892-5550; or Postal mail: 2600 Via Fortuna, Suite 500, Austin, TX 78746. The company's Web site address is: www.arcsystems.com.